At the start of my last year at Uni our Tutor articulated a hope for his students. He hoped by now, with our exposure to the subject matter (Human Geography - should you be interested!), that we would realise how little we actually knew.
Far from being depressing this was in fact liberating. It was OK not to know everything.
I had a similar feeling reading Russell Davies in Campaign today. In relation to trying to work out the elusive new model of marketing he quotes Frank Chimero:
"We break stuff before we know what replaces it, and we invent things before we know what they're for"
Like Davies I find this liberating and exciting. With no disrespect intended I am fed-up with Old-Guard creatives from the 70's crap-on about the golden days of television - when that was the best time to be in the industry.
I don't agree this has to be the best time - we have broken all kinds of models from communication to business - it's up to us to work out what replaces them.
Allied to this has been the press coverage of Forresters latest report (Refine Your Marketing Innovation Strategy) from their marketing and strategy research panel. The report calls for CMO's to lead the innovation within their organisations and find ways of adapting their marketing methods to accomodate future customer engagement methods.
All things considered I'm pretty excited about the next 10-years...
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Posted by: elsewyoung | March 28, 2011 at 10:41 AM